> ## Documentation Index
> Fetch the complete documentation index at: https://docs.famulor.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Success Measurement & Reporting

> Key metrics, cohort analyses, and data-driven decision making

## Key KPIs

* Reachability (% of leads contacted)
* Call duration (median)
* Appointment/Deal conversion
* Cost per contact/appointment/deal

## Analytics Approach

### 1. Define Goals & Thresholds

Set target values per segment (e.g., reachability 35–55%). Use internal baselines and external benchmarks.

### 2. Create Cohorts

Compare time windows, script variants, target groups, and assistant voices.

### 3. Decide & Iterate

Allocate volume to the best-performing combinations.

### Benchmarks & Studies

* SDR/outbound reports provide benchmarks for connect rates and meetings per rep
* Source: [The Bridge Group – SDR Metrics & Compensation Report](https://www.bridgegroupinc.com/)
* Additionally: HubSpot/Gong reports on outbound performance

## Brief Study: KPIs & Benchmarks

* **Data basis**: Bridge Group SDR reports, HubSpot/Gong benchmarks
* **Key points**:
  * Track funnel-wide: Connect → Meeting → Opportunity → Win; optimize at each stage
  * Cohort analyses reduce spurious correlations (e.g., time window vs. script)
* **Limitations**: Benchmarks vary significantly by industry/ACV

<Tip>
  Regularly export campaign data and document changes (changelog) to accurately attribute effects.
</Tip>

<Tip>
  Related pages: [Beste Zeit Fuer Kaltakquise](/en/sales/beste-zeit-fuer-kaltakquise), and [Gespraechsfuehrung Und Einwandbehandlung](/en/sales/gespraechsfuehrung-und-einwandbehandlung).
</Tip>