> ## Documentation Index
> Fetch the complete documentation index at: https://docs.famulor.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing integrations

> Configure GA4, Meta, Google Ads and Microsoft UET on a white-label domain.

Marketing integrations add analytics and advertising tags to a [**verified white-label domain**](/admin/tenants-and-whitelabel). The reseller controls the configuration for that domain; customer workspaces do not configure separate tags.

## Where to configure

Open **Tenant Admin → Settings → Marketing** on the white-label workspace.

Use **Custom scripts** only for tags that are not covered by the guided fields. Connection tokens are saved securely and are not displayed again after saving.

## Events

| Event            | When                                                | Ads primary     |
| ---------------- | --------------------------------------------------- | --------------- |
| `generate_lead`  | Demo / enterprise / ROI forms on the marketing site | Yes             |
| `sign_up`        | Successful registration                             | Yes             |
| `begin_checkout` | Plan checkout started                               | No              |
| `purchase`       | Paid Stripe checkout                                | Yes (EUR value) |

Browser and conversion events are coordinated to avoid reporting the same conversion twice.

## API and MCP

* `GET /api/v1/settings/marketing` / `PUT /api/v1/settings/marketing`
* MCP `get_marketing_integrations` / `update_marketing_integrations`

Requires white-label access and `settings:read` / `settings:write`.