App Catalog - Famulor

The App Catalog is the two-pane picker inside the Automation builder: choose a platform on the left, and its triggers (what starts a run) and actions (what a step does) appear on the right. Famulor’s own built-ins sit alongside every app your workspace has connected. Anything that reaches an outside system needs a saved connection first. Store one under Automations → Connections — a CRM key, an SMTP relay, an MCP endpoint — and every automation node in the workspace can use it. Import from Tools brings across an MCP server you already configured in Agent Tools, reusing the same credentials or sign-in.

Connections are not the same thing as Agent Connectors, the separate app store that attaches an app to an assistant as a callable tool. To let an assistant reach a catalog app while a conversation is still running, make the automation itself callable from the conversation.

Famulor built-ins

Every workspace starts with these — no connection needed.

Area	What it covers
Triggers	Start a run when a call ends or comes in, when a call needs its input variables, when a conversation opens or closes, on a new message or email, on a booking created, cancelled, or rescheduled, on a new Audience contact, on a manual run, or on an incoming webhook.
Calls	Start an outbound call with an assistant.
Contacts	Create or update an Audience lead, look one up by phone, list recent leads, add tags or attributes, and add or remove someone from the block list.
Messaging	Send an SMS, send an email through the workspace email channel, or reply on whichever messaging channel the trigger fired from.
Knowledge base	Add, read, or delete a knowledge document.
Logic & variables	Branch with Condition, Filter, Switch, or a random split, loop over a list, run custom code, set variables, and annotate the run log.
Ending a run	Stop, Return variables, or Respond to webhook.

See the Automation node reference for every trigger and step with its fields and behavior.

Communication

Each channel sends on an open conversation; Slack, Discord, and Teams can also post through an Incoming Webhook URL without one.

App	What you can do
WhatsApp Business	Send on an open conversation, or send an approved template to open a new one.
Slack	Send a message on an open conversation, or post to a channel.
Discord	Send a message on an open conversation, or post to a channel.
Microsoft Teams	Send a message on an open conversation, or post via webhook.
Messenger	Send a Facebook Messenger message on an open conversation.
Google Chat	Send a Google Chat message on an open conversation.
Telegram	Send a Telegram message on an open conversation.
X	Send an X direct message on an open conversation.

CRM & sales

CRM	What you can do
HubSpot	Get, search, create, or update contacts, create a deal, and attach a note.
Salesforce	Run a SOQL query, and get, create, or update any object record.
Pipedrive	List, search, get, create, or update a person, create a deal, and add a note.
HighLevel	List, get, create, or update contacts, create an opportunity, log a note, and read calendars and free slots to book, reschedule, or cancel appointments.
Close.io	Create or update a lead, attach a contact, create an opportunity, post a note, and search leads by query.
Zoho CRM	List, search, get, create, or update records on any CRM module.
Attio	List, get, create, or update records on any object.
Keap	List, get, create, or update contacts, create an opportunity, and log a note.
Twenty CRM	List, get, create, or update records — hosted or self-hosted.

Each CRM above, plus Airtable, can also start a run from that provider’s own webhook event; the trigger shows its inbound URL and secret once the automation is saved. To keep your whole Audience list continuously aligned with one of these CRMs, instead of writing individual records from a step, see Supported CRMs.

Data & backend

App	What you can do
Airtable	Find, search, list, get, find-or-create, create (one record or up to ten), update, or delete records — base, table, field, and view pickers load from your own schema.
Supabase	Call the official Supabase MCP for SQL, schema, Edge Functions, and logs.
Neon	Call the official Neon MCP for projects, branches, SQL, and schema.
SMTP	Send email through your own SMTP relay instead of the platform mail server.
HTTP / Webhook	Call any HTTPS endpoint from a step, or start a run from an inbound POST, then answer it synchronously with Respond to webhook.
MCP	Call a tool on any connected MCP server — ready-made connections cover Notion, Stripe, GitHub, Linear, and Slack, plus any custom endpoint you host.

Commerce, marketing & productivity

App	What you can do
Shopify	Call the official Shopify Storefront MCP for catalog, carts, and policies.
Brevo	Call the official Brevo MCP for contacts, campaigns, and transactional email.
Atlassian	Call the official Atlassian MCP for Jira, Confluence, and Bitbucket.

AI & time

App	What you can do
Milian AI	Generate free-form text, or extract structured fields from any text or call transcript. Both bill workspace credits.
Time	Delay a run for a number of seconds or until an absolute date and time, read the current time, convert between timezones, format a date for a later step, and (coming soon) start a run on a recurring schedule.

Browse apps (Beta)

Beyond the catalog above, Browse apps (Beta) — under Connections → Add Connection — connects hundreds more apps over OAuth. Each connected app brings its own triggers and actions into the builder right away. Requires workspace Beta Features, turned on under Settings → Workspace.

Next steps

Automation node reference

Every trigger and step, with its fields and behavior

Automations

Concepts, billing, and worked example automations

CRM sync

Keep Audience and a connected CRM aligned on a schedule

​Famulor built-ins

​Communication

​CRM & sales

​Data & backend

​Commerce, marketing & productivity

​AI & time

​Browse apps (Beta)

​Next steps

Automation node reference

Automations

CRM sync

Famulor built-ins

Communication

CRM & sales

Data & backend

Commerce, marketing & productivity

AI & time

Browse apps (Beta)

Next steps