What is a WhatsApp Sender?
A WhatsApp sender is:- A dedicated phone number linked to WhatsApp Business
- Connected to an AI assistant for automated replies
- Capable of sending template messages and free-text responses
Options for Number Type
When creating a WhatsApp sender, you can choose between two types of phone numbers:Platform Numbers
Use phone numbers obtained through our platform. We handle verification automatically using AI-powered voice verification.Ideal for: Companies wanting a dedicated business line with automated setup
External Numbers
Use your own mobile number. You verify ownership by receiving an SMS or voice call with a verification code.Ideal for: Companies wanting to use an existing number
Creating a WhatsApp Sender
Creating a WhatsApp sender starts with selecting the number type, followed by the corresponding setup flow.Step 1: Choose Your Number Type
Go to WhatsApp Sender → Create Sender and select your preferred number type:- Platform Number — Use a number from our platform (automated AI verification)
- External Number — Use your own mobile number (SMS/voice code verification)
Setting Up Platform Numbers
If you chose Platform Number, follow these steps:Step 2: Pre-Verify Your Phone Number
Before connecting to WhatsApp, your phone number must be verified with Meta.- Select an available phone number (only “Normal” type numbers not yet used for WhatsApp will be shown)
- Enter a display name for your company (this will be shown to customers)
- Optionally, add company profile information (About us, description, address, category)
- Click Start Verification
Step 3: Select Your Verified Number
Once verification is complete:- You will see your verified number in the “Verified Numbers Ready” section
- Select the number you want to connect
- Click Proceed to WhatsApp Connection
Step 4: Connect with WhatsApp Business
This step connects your verified number to WhatsApp via Meta’s embedded signup flow.
Setting Up External Numbers
If you chose External Number, follow these steps to connect your own mobile number.Requirements Before Starting
Make sure you have the following ready:
- Phone at hand — You must have your phone available to receive a verification code
- SMS or calls enabled — Your number must be able to receive SMS messages or voice calls
- Not already on WhatsApp — This number must not be registered on WhatsApp or WhatsApp Business app
- Facebook account — You need a Facebook account to complete the setup
Step 2: Enter Your Phone Number
- Enter your phone number in international format (e.g., +49 151 12345678)
- Provide a display name for your company
- Click Next
Step 3: Connect with WhatsApp Business
Click Login with Facebook to open Meta’s embedded signup flow. Follow these steps:Create WhatsApp Business Account
Follow the prompts to create a new WhatsApp Business account. Do not select an existing one.
Verify via SMS or Voice Call
You will receive a 6-digit code via SMS or voice call. Enter this code to verify your number.
Troubleshooting External Numbers
Popup blocked?
Popup blocked?
Allow popups for this site in your browser settings and try again.
Verification code not received?
Verification code not received?
Wait 60 seconds and then try the voice call option. Make sure your phone has signal.
Number already registered?
Number already registered?
If this number is already registered on WhatsApp, you must delete that WhatsApp account first before using it with the WhatsApp Business API.
Issues with Facebook login?
Issues with Facebook login?
Make sure you are logged into the correct Facebook account, or try a different browser.
Sender Status
Your sender can have different statuses during operation:| Status | Description |
|---|---|
| Online | Fully operational. You can send and receive messages. |
| Connecting | Initializing. Usually takes a few seconds. |
| Pending | Waiting for verification or approval. |
| Offline | Manually disabled. Cannot send or receive messages. |
| Suspended | Suspended by Meta due to policy violations. |
| Failed | Setup failed. Check error messages for details. |
Sender Configuration
Connecting AI Assistants
Once your sender is online, connect an AI assistant to automatically handle incoming messages:- Edit your WhatsApp sender
- Select an assistant from the dropdown menu
- Enable the AI Enabled toggle
- Save your changes
Company Profile
Customize how your company appears to customers:- Display Name — Your company name shown on WhatsApp
- About Us — Short description (max. 139 characters)
- Description — Detailed company description
- Address — Business address
- Company Category — Industry category (Automotive, Medical, Retail, etc.)
- Logo — Company logo image
- Banner — Banner image for your profile
- Websites — Links to your websites
- Contact Information — Additional email and phone contacts
Quality Rating & Messaging Limits
Meta monitors your messaging quality and adjusts your limits accordingly.Understanding Quality Rating
Your quality rating is based on:- Block rates (customers blocking your number)
- Spam reports
- Response rates
- Customer feedback
Messaging Limits
New senders start with limited capacity that increases with good quality:| Tier | Daily Limit | How to Achieve |
|---|---|---|
| Tier 1 | ~250 messages | New sender |
| Tier 2 | 1,000 messages | Maintain quality over 7 days |
| Tier 3 | 10,000 messages | Consistently high quality |
| Tier 4 | 100,000+ messages | Enterprise-level quality |
Best Practices
1. Choose the Right Number
Select a phone number from a country that matches your target audience. Customers are more likely to interact with local or familiar area codes.2. Set Your Display Name Carefully
Your display name appears in customer chats. Use your company name or a clear identifier customers recognize and trust.3. Connect AI Assistants
Link an AI assistant to automatically handle incoming messages. This ensures customers receive instant answers 24/7.4. Create Templates Early
Message templates require Meta approval, which can take up to 24 hours. Create and submit your templates before you need them.5. Start with Quality Conversations
New senders have messaging limits that increase over time. Focus on building your sender’s reputation with high-quality conversations before increasing volume.Troubleshooting
Verification Failed
If verification fails, Meta may have temporarily blocked requests. Wait a few minutes before trying again or use a different phone number.Sender Stuck on “Pending”
If your sender stays in “Pending” status for more than a few minutes:- Check that you completed the Meta login flow fully
- Ensure you selected the correct pre-verified number
- Contact support if the issue persists
Sender Suspended
If Meta suspends your sender:- Review the suspension reason in the sender details
- Fix any policy violations
- Contact Meta support to appeal
Next Steps
- Learn more about message templates and the approval process
- Set up automation triggers for WhatsApp conversations
- Review the AI assistant configuration for optimal responses