Sequences and analytics

A sequence decides what happens to each contact of a phone campaign: how often to call, what to do with the answer, when to send an SMS or RCS message, a WhatsApp template or an email, and when to call again or stop. The Analytics tab then shows how many contacts you dialed, reached and converted, and how many messages went out.

Watch the walkthrough

The English interface uses demonstration data. Runs, customers and results shown are simulated; use the subtitle menu for your language. Example: a car dealership in Munich calls 2,000 leads, among them 300 in Austria and 40 in New York. With a sequence, the New York leads are called during New York business hours. A lead nobody reaches gets an SMS the next day. If the lead replies, the campaign counts it as a success; otherwise the lead gets one more call two days later. The Analytics tab shows how many leads turned into appointments.

Sequences are available for phone call campaigns that use their own contact list. Campaigns for WhatsApp, SMS or an external audience, and campaigns created without a sequence, keep the retry settings described in Dialer, retries & compliance. Phone campaigns created in the web app start with a sequence. Campaigns created through the API, MCP or CLI without a sequence field stay classic.

What a sequence is

A sequence is made of steps: call steps and message steps. A call step has:

An assistant. By default the campaign assistant; a step can use a different one.
Attempts. Every attempt has a delay. The first attempt is immediate, each later attempt waits the set number of minutes after the previous attempt started.
Voicemail per attempt. An attempt can hang up on a voicemail or leave a message. Without a setting, the campaign’s voicemail settings apply.
Outcomes. After an answered call, the outcome decides the next stop: another step (after a delay), another attempt of the same step, or the end.

A message step sends one SMS or RCS message, one WhatsApp template or one email. See Send messages in a sequence. A sequence holds up to 10 steps, 10 attempts per call step and 10 outcomes per call step. The first step can be a call or a message.

How outcomes are decided

Each outcome has a condition. You choose one of two kinds:

Described by you. In When, choose AI decides and describe the outcome in a sentence, for example “The contact is open to the offer but wants to think it over”. An AI reads the call transcript and picks the description that fits best.
Preset rules. In When, choose a rule. The platform checks call data without AI: Goal field is true (the goal field of the call analysis), Callback scheduled, Transferred to a person or Marked successful.

Three outcomes are built in:

Outcome	When it applies
No response	Every attempt of the step went unanswered, or reached a voicemail
Other	The call was answered, but none of your outcomes matched
Do not call	The contact asked not to be called again, or is on the workspace suppression list. The contact isn’t called again

Do not call is detected automatically and takes priority over your own outcomes.

Where an outcome leads

Destination	Result
Another step	The contact moves to that step, after the delay you set (at least 5 minutes after an answered call)
Retry	The next attempt of the same step. When no attempt is left, No response applies
End	The contact is finished. An end marked successful counts the contact as Converted

Send messages in a sequence

A message step sends one message and then moves the contact on. It replaces the optional follow-up of a classic campaign: sequence campaigns have no separate follow-up setting, and the API rejects a follow-up together with a sequence with a 400 error. The Follow-up you pick when you create a phone campaign becomes a message step after No response in its sequence.

Step type	What it sends	What it needs
SMS & RCS	A text of up to 1,600 characters, from a platform number (SMS) or under your company name (RCS)	A workspace number that can send SMS, or a company name that is approved and ready to send (Settings → Channels → SMS & RCS). A company name needs a plan that includes RCS
WhatsApp	An approved template	An active WhatsApp sender and an approved text template; every placeholder maps to a contact field
Email	A subject and a text	A verified email address for the step’s assistant (by default the campaign assistant)

The text can contain placeholders such as {{name}}. A step that doesn’t meet its requirements can’t be saved or launched, and the message names the step, for example Step "SMS reminder": Select an SMS-capable workspace number with outbound SMS enabled.

Channels a step can use

A step can only use a channel that may write first to a contact you know by phone number or email: a phone call, SMS & RCS, a WhatsApp template and email. Telegram, Messenger, Instagram, web chat and the other messaging channels can only answer inside a conversation the contact started, so they aren’t offered as steps. WhatsApp Call isn’t a step either, because the contact has to grant permission to be called first; use a WhatsApp Call campaign for it.

Send under your company name (RCS)

SMS and RCS are one channel in Famulor. Opt-outs, quiet hours and replies work the same for both, and the step type is called SMS & RCS.

Choose the sender. The SMS sender field of an SMS & RCS step lists two groups: Numbers and Company names (RCS). A step uses exactly one sender. A workspace that has only company names can add the step too. Set up company names under Settings → Channels → SMS & RCS; see SMS conversations.
Readiness. When you save, launch, start or resume, the company name must belong to the workspace, be approved and ready to send, and the plan must include RCS.
A company name stops being ready. If it is paused or loses its approval while the campaign runs, the campaign pauses and keeps the error. No contact is skipped: fix the sender, then resume.
RCS can’t reach a contact. If the company name can’t send to one contact (country or number not supported), that contact takes the Not sent route and doesn’t count in Messages sent.

The step card shows RCS instead of SMS when the step sends under a company name. An SMS campaign and the SMS follow-up of a classic phone campaign offer the same two groups.

Wait, replies and routes

Every message step has a Wait: how long the contact stays in the step after the message went out. With a wait of 0, the contact moves on right away. Three routes decide where the contact goes next:

Route	When it applies
Sent (shown as No reply while replies are watched)	The wait is over and the contact didn’t reply. It leads to another step or to an end
Replied	The contact answered on the same channel during the wait. Optional: turn on Watch for a reply, which needs a wait of at least 1 minute
Not sent	The message couldn’t be sent: the contact has no email address, opted out of the channel, the provider rejected it, or RCS can’t reach the contact

A reply counts when the contact answers on the channel of the step: an SMS or RCS message, a WhatsApp message or an email from the contact. A reply on a different channel doesn’t count. A message counts as sent once the provider accepted it. If the provider doesn’t answer clearly whether the message went out, the step treats it as sent and never sends it a second time.

Opt-outs, calling hours and quiet hours

Contacts that opted out of a channel never receive messages on it. A contact on the suppression list for calls or for all channels ends as Do not call at any step. A contact who opted out of the step’s own channel only gets no message there and follows the Not sent route.
A contact who answers an SMS with STOP is opted out and never counts as Replied, even though they wrote back.
Messages follow the same calling hours, time zone setting and holidays as calls. A message waits for the next opening of the contact’s calling hours.
The workspace quiet hours of the channel apply too. A message waits until they end.
While Federal and State DNC Checks wait for verification, a call step doesn’t dial US numbers. The contact keeps its attempts and is looked at again 15 minutes later. These checks cover calls, so message steps are still sent.

Plan

A sequence that starts with a message step needs a plan that includes multi-channel campaigns, like a campaign that sends SMS or WhatsApp as its main channel. A message step later in the sequence needs nothing extra. WhatsApp messages also need a plan with WhatsApp text. An SMS & RCS step that sends under a company name also needs a plan that includes RCS.

Build the sequence

The Sequence tab is a list of steps you fill in, next to a picture of the flow that draws itself. The picture is read-only: you edit only in the list. From a screen width of 1,280 px, the steps sit on the left and the Flow card on the right, and it redraws with every change. On a narrower screen, select Flow above the list to open the picture. Select a step in the picture to open its card in the list. The list shows the steps in the order contacts reach them, starting with the first step. The order follows the routes; you don’t set it. A closed card shows the step number, the channel, the name, a summary line (which includes the step’s assistant: the campaign assistant’s name when the step has none of its own, or No assistant when the campaign has none), where the step comes from (First step, otherwise the step and route before it) and, once the campaign has started, how many contacts wait on it. Select the card header to open it. One card is open at a time, and it holds Runs after, the settings of the step and Delete step.

Action	How
Add a step	Select Add step under the list. A list of the four step types opens right under the button: choose Phone call, SMS & RCS, WhatsApp or Email. The new step opens, named after its channel (with a number if that name is taken), and attaches to the natural continuation: the last step in the list that has a route ending the sequence without success, No response or the main route first. Move it with Runs after
Add a step from a route	In a Then select, choose + New call step, + New SMS & RCS step, + New WhatsApp step or + New email step. The step is created and connected to that route
Change where a step runs	Open the step and change Runs after. It lists every route that ends the sequence, plus the current one, as “step · route”. The old route then ends the contact as not successful, and the new route leads to the step. When several routes lead to a step, they are listed as text instead
Decide what happens next	In the Then select of an outcome or route, choose another step (never one that loops back), a new step, End: successful or End
Delete a step	Open the step and select Delete step. The first step can’t be deleted, and the button is disabled while contacts wait on the step
Start from a template	Select Templates. The button is only there before the campaign was started
Set calling hours	Open the Schedule card under the steps. It is closed by default and shows the days and hours in one line. It holds Calling hours with the time zone setting, Holidays and Redial

In the list of step types, a type your workspace can’t use yet is disabled and says why. A plan link opens Plan in a new tab, and a setup link opens the settings of the channel, so your draft stays open. Select Save to keep your changes: the steps are saved with the campaign. A message above the list names what is missing. The step it names gets a red border, and selecting the message opens that step. A message step you haven’t finished setting up shows as a hint, not as an error. While the sequence is locked, the cards open read-only and nothing changes; only the Schedule card stays editable. See What you can change after launch.

Start from a template

Select Templates in the Sequence tab, choose a template and adjust it:

Template	What it does
Single call with retries	One step with up to three attempts: the first call goes out right away, the second one day after the first, the third one day after the second. A reached goal ends the sequence as converted, “not interested” ends it, anything else retries
Call with follow-up	A first call and a follow-up call, each with two attempts. Contacts who are still evaluating get the follow-up call a day later

A template replaces the whole sequence, so you confirm first. The Templates button is only there before the campaign was started: afterwards contacts sit on the steps, so you edit the steps instead. See What you can change after launch.

Set the calling schedule

The Schedule card in the Sequence tab controls when and on which days contacts are called.

Calling hours in each contact’s local time

Calling hours can apply in the campaign’s time zone, or in each contact’s local time: under Calling hours, choose Campaign time zone or Contact’s local time. In local time, the platform derives the contact’s time zone from the phone number. A New York number is called during New York business hours, a Vienna number during Vienna business hours. Some numbers don’t point to a single time zone, for example toll-free numbers or numbers from a country with several time zones. Such a contact is only called when the calling hours are open in every possible time zone of that country. Holidays and blackout dates only postpone calls. A contact whose calling hours never open in the next year (for example because the hours of all its possible time zones never overlap) gets the stage Enroll failed with the reason no calling window if it was never called; a contact that was already called ends as Failed.

Public holidays and blocked dates

Under Holidays, turn on Skip public holidays to skip national holidays of the contact’s country. Public holidays are known for Austria, Belgium, Canada, Switzerland, Germany, Spain, France, the United Kingdom (England and Wales), Ireland, Italy, the Netherlands and the United States. Contacts in other countries aren’t affected by this setting. Regional holidays aren’t included. Add days without calls, such as a company holiday, under Days without calls. Each date counts in the contact’s local time.

Double dial

When Double dial (under Redial) is on, a call that ends with no answer or a busy signal is redialed once immediately. It is off by default. Repeated immediate calls can be an unreasonable nuisance under EU law, so turn it on only after you checked this for the countries you call.

Rotate caller numbers

A number pool lets the campaign call from several workspace numbers instead of the assistant’s outbound number. Pick active numbers that can place outbound calls in the Numbers tab and choose one as the default:

Mode	Which number is used
Local presence	A number that matches the contact’s area code (US and Canada, Germany, Austria, Switzerland), otherwise a number from the contact’s country, otherwise your default number
Round robin	The numbers take turns

A contact keeps the first caller ID it was called from for every later attempt, so a returned call reaches a number the contact recognizes. When you change a contact’s phone number, the next call picks a new caller ID. Plan for about one number per 50 contacts. The Numbers tab shows contacts per region next to the pool numbers, so you can see which region lacks a number.

Launch the campaign

A sequence campaign starts with the Launch button in the campaign header. It opens the Launch campaign dialog, where you choose the start time and confirm. Launch stays disabled while you have unsaved changes, the campaign has no assistant although a call or email step has none of its own (“Choose an assistant in the campaign settings before launching.”), the confirmation isn’t ticked or the campaign has no contacts.

Check the overview

Review the contacts, the pool numbers, the sequence and the schedule on the Overview tab. Blocked contacts, for example numbers on the suppression list, are counted separately.

Choose the start time

Select Launch in the header. In the dialog, select Start now, or Schedule for later and pick a date and time at least 5 minutes ahead.

Confirm

In the dialog, tick the confirmation: “I confirm this campaign complies with all laws and consent requirements that apply to the contacts being called, including do-not-call lists and opt-in rules (for example TCPA in the US, UWG and GDPR in the EU).” Then select Launch (Schedule launch if you chose a later start).

A scheduled campaign shows its start time on the Overview tab. Select Cancel schedule in the header to return it to Draft. If the setting Auto-complete when no leads remain is off, you can launch or start the campaign without contacts. It then waits for contacts that you add later through the API, MCP or automations. This applies to every way of starting: the web app, the Public API (launch and start), a scheduled start and MCP. With the setting on, which is the default, a campaign without contacts is refused with “The campaign has no leads.”

By confirming, you take responsibility for consent and for the lists that apply to your contacts. Examples: prior express consent for calls to consumers in Germany (UWG §7), prior express written consent for AI voice calls in the US (TCPA), and screening against national do-not-call registries. The platform checks your workspace suppression list before every call. It doesn’t check national or state registries for you. For US numbers you can turn on Federal and State DNC Checks: until they are verified, calls to US numbers wait. This page is not legal advice.

The campaign stores who confirmed, when, from which surface (web, API, MCP or CLI) and which wording version. A sequence campaign can’t be started on any surface without this confirmation.

Parallel calls

Parallel calls sets how many calls of the campaign run at the same time. The slider ends at the limit of your workspace, which is your plan plus any purchased Concurrent Lines. The line under the slider shows Workspace limit. To raise it, select Upgrade: the Plan page opens in a new tab with the add-on for Concurrent Lines, and the campaign draft stays open. When you return to the campaign tab, the field reads the new limit. Workspaces with unlimited lines, and workspaces without a Plan page, show no link.

What you can change after launch

You can change the sequence of a campaign that was started while it is paused. A paused campaign keeps every contact where it is, so you can fix a message, add a step or change a wait without starting over.

Campaign status	Sequence
Draft	Editable
Paused	Editable
Running	Locked. Select Pause in the banner of the Sequence tab: “Pause the campaign to edit the sequence.”
Scheduled	Locked. Select Cancel schedule: “Cancel the schedule to edit the sequence.”
Completed	Locked. Select Duplicate to edit. It creates a draft with the same settings, but without contacts and without a confirmation

The number mode stays fixed after the first start. You can still change the pool numbers, calling hours, time zone setting, holidays, double dial and parallel calls. A started campaign keeps its kind: you can’t add a sequence to it or remove the sequence.

Contacts keep their place

A contact that isn’t finished (waiting, queued or in a call) sits on a step. A contact nobody has contacted yet sits on the first step. The edited sequence must still contain every step such contacts sit on, with the same step type. Otherwise Famulor refuses the save: Step "<name>" still has <n> contacts. Keep the step, or wait until they have moved on. Each card shows how many contacts wait on it, and Delete step is disabled while that number is above zero. Everything else can change: names, assistants, attempts, messages, waits, outcomes, routes and new steps. You can remove steps without waiting contacts.

What a change means for a contact in the middle

A contact continues on its step with the new settings:

If it already made more attempts than the step now allows, the step counts as used up and the contact takes No response.
A message that was sent isn’t sent again.
A wait for a reply is evaluated with the new routes.
A wait or a delay that is already running keeps its end time. The new value applies from the next send or attempt.
Outcomes that were already recorded keep the label they were written with. Analytics shows a step or outcome that no longer exists with its stored label.

No contact starts over. If the step of a contact is missing anyway, the contact ends as failed and never restarts at the first step.

Confirm again when you resume

A changed sequence clears the launch confirmation, because it covered the sequence you reviewed. Select Resume: a window opens with the contacts, steps and phone numbers, and with the confirmation (see Launch the campaign). Tick it and select Resume again. Resume waits until you saved your changes. In the campaign list, Resume on such a campaign doesn’t resume it directly: it opens the campaign page with the confirmation. A paused campaign whose sequence you didn’t change resumes with one click. Through the API, send compliance_attestation: true with resumeCampaign or startCampaign; without it, the reason is launch_required. If the campaign is resumed while you save, Famulor refuses the save. Reload the campaign and make the change again.

Action	Effect
Pause	Stops new calls. Calls in progress finish normally
Resume	Continues a paused campaign. After a change to the sequence, it asks for the confirmation again
Cancel schedule	Returns a scheduled campaign to Draft and removes the start time and the confirmation. Select Launch again to start

Call a waiting contact next

Call next sits in the ⋮ menu of a contact in the Contacts tab and in the details of the contact. While the campaign is running, it makes a contact that waits for its next call due at once. The call runs through the sequence like any other attempt. For a contact that waits on a message step the action is off: the contact is called when it reaches a call step.

Contact stages

Every contact of a sequence campaign shows its stage, the current step, the outcome and the caller ID in the Contacts tab.

Stage	Meaning
Enrolled	Waiting for the next call
In progress	A call is running, or its result is being evaluated
Completed	The sequence is finished for this contact, including No response and Do not call
Enroll failed	The contact was never called. The reason is shown: suppressed (the number is on the suppression list), invalid number, or no calling window
Failed	The call could not be completed

Read the analytics

The Analytics tab of a sample campaign: 198 dialed, 96 connected, 58 converted, a 29.3% conversion rate, 94 messages sent and the outcome mix — Example with sample data

The Analytics tab of a launched campaign shows these figures for the selected period:

Figure	Definition
Dialed	Contacts with at least one call in the period
Connected	Contacts with at least one answered call: it completed, didn’t reach a voicemail or an unavailable number, and had talk time
Converted	Contacts that reached a successful end in the period. Campaigns without a sequence count contacts with a call marked successful, or whose goal field is true
Conversion rate	Converted divided by Dialed, capped at 100%. Empty while nothing was dialed
Messages sent	Messages that message steps sent in the period: SMS, RCS, WhatsApp and email. Messages that couldn’t be sent aren’t counted

Below the figures, you find:

Talk time and cost: total talk time in minutes and the cost of the campaign’s calls in the period, as an amount of money in your workspace currency (not in credits).
Outcome mix: a flow from the enrolled contacts through the outcomes of each step, up to four steps. Later steps are combined as “More”. Message steps add Sent, Replied and Not sent. Contacts without an outcome yet appear as in progress, waiting or not reached. A contact whose message is sent and waits for a reply is waiting. A table view shows the same numbers. Campaigns without a sequence show their contact statuses instead.
Activity over time: calls, answered calls and converted contacts per day, in the campaign’s time zone.

Filter by All time, 7 days, 30 days or 90 days, and by caller number. With a caller number filter, only contacts called from that number are counted. Messages sent is the exception: messages have no caller number, so this figure always counts the whole campaign.

Plan availability

Sequences and number pools need a plan that includes Campaign sequences. A sequence that starts with a message step also needs multi-channel campaigns. If your plan lacks one of them, ask your provider. Analytics is available for every campaign.

API, MCP and CLI

Every action above is available outside the web app:

Action	REST operation	MCP tool	CLI command
Launch or schedule	`launchCampaign`	`launch_campaign`	`famulor launch-campaign`
Pause	`pauseCampaign`	`pause_campaign`	`famulor pause-campaign`
Resume	`resumeCampaign`	`resume_campaign`	`famulor resume-campaign`
Cancel schedule	`cancelCampaignSchedule`	`cancel_campaign_schedule`	`famulor cancel-campaign-schedule`
Duplicate	`duplicateCampaign`	`duplicate_campaign`	`famulor duplicate-campaign`
Analytics	`getCampaignAnalytics`	`get_campaign_analytics`	`famulor get-campaign-analytics`
Edit	`updateCampaign`	`update_campaign`	`famulor update-campaign`
Contacts per step	`getCampaignStats`	`get_campaign_stats`	`famulor get-campaign-stats`

The confirmation is part of the request. compliance_attestation: true is required to launch. The start operation accepts the same option, so a sequence campaign that has not been launched can also be started with it. Without the confirmation, the API answers attestation_required on launch and launch_required on start.

famulor launch-campaign CAMPAIGN_ID --compliance-attestation true

To make sure the sequence you reviewed is the one that launches, you can send sequence_hash. Read it unchanged from GET /campaigns/{id} (field sequence_hash) before you launch. If the sequence changed in between, the launch is rejected with sequence_changed and nothing starts. The field is optional; leave it out to skip the check, and leave it out for campaigns without a sequence, where sequence_hash is empty. Send start_at as an ISO 8601 date at least 5 minutes ahead to schedule, or null to start now:

curl -X POST https://app.famulor.io/api/v1/campaigns/CAMPAIGN_ID/launch \
  -H "Authorization: Bearer fam_..." \
  -H "Content-Type: application/json" \
  -d '{"compliance_attestation": true, "start_at": null}'

If you use a white-label domain, replace app.famulor.io with that domain. Create and update a campaign with sequence, number_pool, holidays, double_dial and the contact time zone mode; see the API reference. In sequence.nodes, a step without channel is a call step. A message step has channel set to sms, whatsapp_template or email and a message with config, wait_minutes, next, optional replied and failed. Steps have no position: the flow draws itself, and a position in a request is ignored. The analytics response carries kpis.messages_sent.

{
  "id": "sms_reminder",
  "name": "SMS reminder",
  "channel": "sms",
  "message": {
    "config": { "from_number_id": "NUMBER_ID", "message": "Hi {{name}}, we tried to reach you." },
    "wait_minutes": 1440,
    "next": { "type": "end", "successful": false },
    "replied": { "type": "end", "successful": true },
    "failed": { "type": "end", "successful": false }
  }
}

An sms step names exactly one sender in config: from_number_id (a workspace number) or rcs_sender_id (a company name, RCS). Both together, or neither, is a 400 error. The same rule applies to an SMS campaign and to the SMS follow-up of a classic campaign.

{ "rcs_sender_id": "SENDER_ID", "message": "Hi {{name}}, we tried to reach you." }

Edit a paused campaign through the API

Send the new sequence with PATCH /campaigns/{id}. Read sequence_step_contacts from getCampaignStats first: it lists the unfinished contacts (waiting, queued or in a call) per step id, and a step with contacts has to stay in the sequence.

{ "campaign_id": "CAMPAIGN_ID", "sequence_step_contacts": { "first_call": 18, "sms_reminder": 7 } }

The change fails with 409 when it can’t apply:

Answer	Cause
`Pause the campaign to edit the sequence.`	The campaign is running
`Cancel the schedule before changing the sequence.`	The campaign is scheduled
`Duplicate the campaign to change the sequence.`	The campaign is completed, a started campaign would gain or lose its sequence, or the number pool mode would change
`Step "<name>" still has <n> contacts. Keep the step, or wait until they have moved on.`	The new sequence removes a step with waiting contacts or changes its type
`The campaign changed while it was saved. Reload it and try again.`	The status changed between your read and your write, for example through a resume. Read the campaign again and retry

Give a step you add to a started campaign an id that was never used in it, so its history is never mixed with a removed step. The builder does this for you. Because the change clears the launch confirmation, resume with it:

famulor resume-campaign CAMPAIGN_ID --compliance-attestation true

Getting started

Assistants

Flow builder

Telephony

Channels

Audience

Campaigns

Live operations

Workspace settings

Billing

Sequences and analytics

Watch the walkthrough

What a sequence is

How outcomes are decided

Where an outcome leads

Send messages in a sequence

Channels a step can use

Send under your company name (RCS)

Wait, replies and routes

Opt-outs, calling hours and quiet hours

Plan

Build the sequence

Start from a template

Set the calling schedule

Calling hours in each contact’s local time

Public holidays and blocked dates

Double dial

Rotate caller numbers

Launch the campaign

Parallel calls

What you can change after launch

Contacts keep their place

What a change means for a contact in the middle

Confirm again when you resume

Call a waiting contact next

Contact stages

Read the analytics

Plan availability

API, MCP and CLI

Edit a paused campaign through the API

​Watch the walkthrough

​What a sequence is

​How outcomes are decided

​Where an outcome leads

​Send messages in a sequence

​Channels a step can use

​Send under your company name (RCS)

​Wait, replies and routes

​Opt-outs, calling hours and quiet hours

​Plan

​Build the sequence

​Start from a template

​Set the calling schedule

​Calling hours in each contact’s local time

​Public holidays and blocked dates

​Double dial

​Rotate caller numbers

​Launch the campaign

​Parallel calls

​What you can change after launch

​Contacts keep their place

​What a change means for a contact in the middle

​Confirm again when you resume

​Call a waiting contact next

​Contact stages

​Read the analytics

​Plan availability

​API, MCP and CLI

​Edit a paused campaign through the API

Watch the walkthrough

What a sequence is

How outcomes are decided

Where an outcome leads

Send messages in a sequence

Channels a step can use

Send under your company name (RCS)

Wait, replies and routes

Opt-outs, calling hours and quiet hours

Plan

Build the sequence

Start from a template

Set the calling schedule

Calling hours in each contact’s local time

Public holidays and blocked dates

Double dial

Rotate caller numbers

Launch the campaign

Parallel calls

What you can change after launch

Contacts keep their place

What a change means for a contact in the middle

Confirm again when you resume

Call a waiting contact next

Contact stages

Read the analytics

Plan availability

API, MCP and CLI

Edit a paused campaign through the API