Connect your AI assistants with WhatsApp Business for automated text-based customer communication
New: External Numbers — You can now bring your own mobile number to WhatsApp! Use platform numbers or link your existing mobile number with SMS/voice verification.
What is the WhatsApp Business Integration?
The WhatsApp Business Integration allows you to connect your AI assistants to WhatsApp. This enables automated text-based conversations with customers through the world’s most popular messaging platform. With this integration, you can:- Receive customer messages and automatically respond with AI
- Send template messages to start conversations or re-engage customers
- Use AI-powered replies for 24/7 customer support
- Trigger automation flows based on WhatsApp conversations
- Track all conversations in your dashboard
How it works
- Create a WhatsApp sender with a platform number or your own external number
- Connect an AI assistant to automatically handle incoming messages
- Create message templates for outbound conversations (required by Meta)
- Customers message you and receive instant AI-powered replies
Core Components
WhatsApp Senders
Phone numbers registered for WhatsApp Business Messaging
Message Templates
Pre-approved message formats for business-initiated conversations
AI Conversations
AI-powered automated responses to customer messages
Automation
Trigger flows and send messages via the automation platform
Understanding WhatsApp Business Rules
WhatsApp has specific rules for business messaging that you need to understand:The 24-hour Messaging Window
When a customer sends you a message, a 24-hour window opens during which you can send freeform messages. After this window closes, you must use an approved template to re-engage the customer.
- Within 24 hours: Send any message directly
- After 24 hours: You must use a pre-approved template message
Template Messages
Template messages are pre-approved message formats required for:- Starting new conversations with customers
- Re-engaging customers after the 24-hour window expires
- Sending notifications, updates, or marketing messages
Quality Rating & Limits
Meta monitors your messaging quality. New senders start with limited capacity, which increases as you maintain good quality:| Quality Level | Daily Message Limit |
|---|---|
| New Sender | ~250 messages |
| Low | 1,000 messages |
| Medium | 10,000 messages |
| High | 100,000+ messages |
Supported Features
What is supported
- Platform Numbers — Use numbers acquired through our platform with automated AI verification
- External Numbers — Bring your own mobile number and verify it via SMS or voice call
- AI-powered automated replies
- Template messages (utility, marketing, authentication)
- Voice Call Request Templates (requesting permission to call via WhatsApp)
- Conversation history and tracking
- Integration with the automation platform
Coming soon
- Media attachments (images, documents, audio)
- WhatsApp voice calls
Getting Started
Choose your number type
Decide whether to use a platform number (purchased from us) or your own external mobile number. External numbers must be able to receive SMS or voice calls for verification.
Create a WhatsApp sender
Go to WhatsApp Senders and follow the setup wizard to connect your number to WhatsApp Business.
Next Steps
- Learn how to create WhatsApp Senders
- Understand Message Templates and the approval process
- Set up automation triggers for WhatsApp